Contemporary Strategic Marketing

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Contemporary Strategic Marketing by Ross Brennan, Paul Baines

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Contemporary Strategic Marketing by Ross Brennan, Paul Baines, Paul Garneau

This text is designed to be a complete resource for single semester modules. It has a useful combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. ...

Pages: 400
Size: 748 Kb

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Contemporary Strategic Marketing by Ross Brennan, Paul Baines, Paul Garneau, Lynn Vos

An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis ...

Pages: 400
Size: 748 Kb

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Pitch What's True: A Publisher's Tools for Navigating Your Best Path to a Published Nonfiction Book: A Publisher's Tools for Navigating Your Best Path to a Published Nonfiction Book by Sharon Woodhouse

... ~Get your soul into the contemporary publishing game!~Use a veteran publisher ... of book, author, and sales and marketing opportunities in advance of giving a book contract ... and expectations.~Follow a step-by-step strategic cheat sheet for finding and ...

Pages: 71
Size: 132.77 Kb

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Library and Information Center Management, 9th Edition by Barbara B. Moran, Claudia J. Morner

Strategic planning. Facilities management. Leadership, ... Change, library development, and innovation. Marketing. Measurement and evaluation. Fiscal ... range of responsibilities and necessary skills of contemporary library managers--not all of which ...

Pages: 548
Size: 1024.76 Kb

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Strategic Perspectives in Destination Marketing by Editor: Mark Anthony Camilleri

... motives and facilitators of tourism. Strategic Perspectives in Destination Marketing is a collection of innovative research on the ... regional-focused empirical studies and contemporary discussions. While highlighting topics including ...

Pages: 322
Size: 602.14 Kb

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The International Encyclopedia of Strategic Communication, 3 Volume Set by Editor: Robert L Heath, Editor: Winni Johansen

... corporate communication, such as public relations, marketing communication, and advertising, with insufficient ... Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication ...

Pages: 1868
Size: 3493.16 Kb

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Principles and Practices of Strategic Management by Linda L. Brennan

... data-driven, and dynamic. Featuring contemporary topics that are of high ... and Principles of Strategic Management is designed for undergraduate strategic management courses. ... at The Quaker Oats Company, marketing and systems engineering experiences ...

Pages: 126
Size: 235.62 Kb

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Strategic Marketing for High Technology Products: An Integrated Approach by Thomas Fotiadis

... Technology (HT) companies to tackle contemporary demanding market challenges, they ... that is specific to the HT strategic marketing field, and a strategic tool that utilizes ... the provision of a strategic managerial and marketing model that is overlaid ...

Pages: 194
Size: 362.78 Kb

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Strategic Marketing for High Technology Products: An Integrated Approach by Thomas Fotiadis

... Technology (HT) companies to tackle contemporary demanding market challenges, they ... that is specific to the HT strategic marketing field, and a strategic tool that utilizes ... the provision of a strategic managerial and marketing model that is overlaid ...

Pages: 194
Size: 362.78 Kb

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Strategic Marketing for High Technology Products: An Integrated Approach by Thomas Fotiadis

... Technology (HT) companies to tackle contemporary demanding market challenges, they ... that is specific to the HT strategic marketing field, and a strategic tool that utilizes ... the provision of a strategic managerial and marketing model that is overlaid ...

Pages: 194
Size: 362.78 Kb

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Strategic Perspectives in Destination Marketing by Editor: Mark Anthony Camilleri

... motives and facilitators of tourism. Strategic Perspectives in Destination Marketing is a collection of innovative research on the ... regional-focused empirical studies and contemporary discussions. While highlighting topics including ...

Pages: 322
Size: 602.14 Kb

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Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage by Ranjit Thind

... case studies to help bring to life contemporary topics faced by senior executives. ... postgraduate students studying fashion management or marketing, as well as those on MBA and ... who are interested in conceptualising strategic issues that are pertinent to ...

Pages: 168
Size: 314.16 Kb

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Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage by Ranjit Thind

... case studies to help bring to life contemporary topics faced by senior executives. ... postgraduate students studying fashion management or marketing, as well as those on MBA and ... who are interested in conceptualising strategic issues that are pertinent to ...

Pages: 168
Size: 314.16 Kb

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Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage by Ranjit Thind

... case studies to help bring to life contemporary topics faced by senior executives. ... postgraduate students studying fashion management or marketing, as well as those on MBA and ... who are interested in conceptualising strategic issues that are pertinent to ...

Pages: 168
Size: 314.16 Kb

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Download

Strategic Marketing for High Technology Products: An Integrated Approach by Thomas Fotiadis

... Technology (HT) companies to tackle contemporary demanding market challenges, they ... that is specific to the HT strategic marketing field, and a strategic tool that utilizes ... the provision of a strategic managerial and marketing model that is overlaid ...

Pages: 194
Size: 362.78 Kb

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Emerging Issues in Global Marketing: A Shifting Paradigm by Editor: James Agarwal

... to take a fresh look at the contemporary threats and opportunities in markets, ... shifting paradigm and contemporary developments in the global marketing field. This is an informative ... firm's relevant stakeholders. The strategic insights provided here are ...

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Increasing Management Relevance and Competitiveness: Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship (Gc-Bme 2017), August 9, 2017, Universitas Airlangga, Surabaya, Indonesia by Editor: Badri Munir Sukoco

... Management3. Marketing Management4. Financial Management and Accounting5. Strategic Management, Entrepreneurship, and Contemporary Issues6 ...

Pages: 522
Size: 976.14 Kb

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Tales from the Marketplace by Nigel F. Piercy

... of the realities of market-led strategic change in companies. It provides an engaging ... strategy and marketing through business "stories" that are contemporary and provocative ... participants on executive programmes in marketing and strategic management

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Consumer Behavior by Leon G. Schiffman Contributor: Joseph Wisenblit

... graduate courses in consumer behavior. Strategic applications for understanding ... development, and implementation of successful marketing strategies. With an emphasis on ... been significantly updated to address contemporary trends and issues, including ...

Pages: 512
Size: 957.44 Kb

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